Monday, July 19, 2010

The world's most delicious commercial.

This past weekend, I made a visit to the Instant Ramen Museum in Ikeda, where I take the train everyday. I had seen this place on TV, and it was often listed as a top destination for foreign visitors so I figured it was worth a visit.

Now, before you think this is a museum about all instant ramen as this sign might lead you to believe:



It is in fact an entire museum dedicated to and built by the company Nissin (日清) and their founder Ando Momofuku, making it one massive (and delicious) commercial for the company. Admittedly, these guys pretty much have cornered the market on instant ramen so the name is not a complete lie.

Here is a statue of Mr Ando holding a package of his original invention, "Chikin Ramen" (in case you though poor spelling of English was something new over here)



The museum is free and most of the displays are just terminals where you can watch old commercials, or look at massive models of Cup Noodle or noodle cutting machines or learn how the noodles are put into a cup (cup on the noodles, not noodles into the cup - and I'll understand if you need to sit down and have a break after hearing that).

There is also the "Instant Ramen Theater" featuring God-knows-what as I didn't really have any desire at all to see dancing cups of mono-sodium-glutamate, but next to it was the entralling "Instant Ramen Tunnel" showing all the products produced by Nissin since 1958:

video

There are also displays of overseas products such as this unfortunate entry from Brazil:



And of course for there is the savior of all college students:



However, the reason for any trip to the Instant Ramen Museum is to visit one of the "kitchens"

There are two kitchens - one where you can make your own pack of chicken - excuse me, 'chikin' ramen (however, this is booked up for the next 3 months), and another where you can make a custom Cup Noodle. (called Cup Noodles in the US since Japanese doesn't have plurals for nouns).

The wait for this was around 100 minutes but at 300 yen (around $3) per custom cup it was quite a deal.

First you buy your cup(s) and then go to a table where you can (to quote the literature "design your cup") which is really a long table with some markers where you can color them.



Here are the results of our decorating:



After decorating you get to wait in line and contemplate what flavor soup you want, and what ingredients you want to add (choose four).



The choices for soup are:
Original, Seafood, Curry, and Salt

The choices for ingredients are:

shrimp, pork, egg, scallion, fish-sausage slice, potato
asparagus, cheddar cheese, imitation crab, kimchi, (today's special - bacon)

First you add the noodles by turning a cranks that rotates a drum and pushes the noodles into the cup:

video

Then you choose your ingredients:



The cup then gets sealed:


video

And then shrink-wrapped



Then you put the cup into a plastic bag which you inflate with a hand pump



Tada! - your own custom Cup Noodle!

Worth all 100 minutes of waiting - although the proof of the noodle is in the tasting.

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